PGA & Avis
Doing a sponsorship right means creating something that fits with everyone involved – especially your audience. So when it was time for Avis to renew their PGA Tour sponsorship we knew we had to do more than put a logo on the scoreboard – we had to give fans a personal experience, taking them inside the action. The result was a Fantasy Golf game like fans had never seen: laser-accurate shot tracking, a ridiculous amount of stats, and a season where every game matters. All in a sleek, intuitive app that makes playing simple and fun. To get the word out, we got together with PGA pro Steve Stricker and created a series of spots that showed just how real Fantasy Golf could get.
App development, TV, digital, social