STATE STREET GLOBAL ADVISORS - MDY
In the stock market, companies are categorized by their size as either large cap, mid cap or small cap. Many financial advisors think they have the whole market covered by investing only in large caps, known for their stability, and small caps, known for growth potential. Truth is, without mid caps, they’re missing the entire middle of the market.
We created an integrated campaign for State Street Global Advisors’ mid-cap ETF, MDY, that raises awareness of the value of mid caps in making any portfolio complete.
TV, Pre-roll, banners, social, print.