State street global Advisors - SPY & DIA

In finance, as in life, it’s easy to focus on the thing right in front of us. Financial Advisors tend to judge an ETF’s value only by looking at its immediate price, and totally miss a critical bit of the cost picture - its liquidity. So, to encourage them to look beyond the obvious, we created a campaign where the real action was going on the background.

Pre-roll, banners, print, OOH, exhibition.

Case study

Roadtrip

Skydive

Class trip

safari

SCUBA

Social teasers

Schwab Impact is an annual 4-day conference for finance pros. It’s kinda like the Catalina Wine Mixer of ETFs. For this year’s event at the San Diego Convention center we created three social videos that ran the week before the conference to tease our main campaign that the conference attendees would then see all around the conference center