American Gastroenterological Association
When a client’s identity isn’t part of the message, that message can be taken at face value. We’re used to either working with an intermediary brand, or creating a new portal. For Pfizer, who wanted to raise awareness of the dangers of common pain killers, we worked with the American Gastroenterological Association (AGA) to create a helpline and a PSA to direct pain killer users to an educational website.
TV, digital. print, PR