AVIS

Success is a journey. One filled with unexpected detours and the occasional bump in the road. We set out to explore and celebrate the journeys of inspiring professionals – along with the role Avis can play in making their road a bit smoother. We wanted to discover the personal reasons behind the success of these unique professionals. To have them tell their own stories. In their own words. Because like so many travelers on the road to success, Avis believes how far you go in life is a matter of one simple thing: What Drives You.

To learn more of the story, view the case study at the bottom of this page.

Positioning, TV, digital, tablet, social, DM, email, OOH, CRM

 

Case study

 

Blake Mycoskie

Founder & Chief Shoe Giver, TOMS

 

Baratunde Thurston

Author, Comedian & CEO, Cultivated Wit

 

Leland Melvin

Astronaut & S.T.E.A.M. Explorer

 

Anthony Zuiker

Creator & Exec. Producer, CSI Franchise

 

Alexandra Wilkis Wilson

Cofounder, Gilt

 

Aida Mollenkamp

Chef, Author & Food Expert

 

Alexis Maybank

Cofounder, Gilt

 

Microsite

 

IPad experience