AVIS
Success is a journey. One filled with unexpected detours and the occasional bump in the road. We set out to explore and celebrate the journeys of inspiring professionals – along with the role Avis can play in making their road a bit smoother. We wanted to discover the personal reasons behind the success of these unique professionals. To have them tell their own stories. In their own words. Because like so many travelers on the road to success, Avis believes how far you go in life is a matter of one simple thing: What Drives You.
To learn more of the story, view the case study at the bottom of this page.
Positioning, TV, digital, tablet, social, DM, email, OOH, CRM
Case study
Blake Mycoskie
Founder & Chief Shoe Giver, TOMS
Baratunde Thurston
Author, Comedian & CEO, Cultivated Wit
Leland Melvin
Astronaut & S.T.E.A.M. Explorer
Anthony Zuiker
Creator & Exec. Producer, CSI Franchise
Alexandra Wilkis Wilson
Cofounder, Gilt
Aida Mollenkamp
Chef, Author & Food Expert
Alexis Maybank
Cofounder, Gilt