State street global Advisors - MDY
Midcap companies are unique. Small enough to reinvent themselves, big enough to make it work. We recruited Elizabeth Banks to uncover the bold moves some famous midcaps make to thrive and survive.
Video & podcast content, social, microsite, digital
series overview
New York Times
Dunkin’ Donuts
Boston Beer
EPR Properties
microsite
Elizabeth Banks social network
CETW 2.0 - The middle bias
With the first iteration of the campaign on the mid-cap sector (Crazy Enough To Work) we examined individual mid-cap companies and the bold moves they made to thrive and survive. This time, In this film, Elizabeth Banks explores the bias that people appear to have against the middle in general - especially the mid-cap sector. She seeks to understand why, and to uncover the solid financial reasons to debunk that bias.
